16: A Retail Renaissance?
What if Topshop Topman was just the beginning?
Over the past year or so there has started to be some recognition in the media that change is afoot in the central city retail scene (http://www.nzherald.co.nz/nz/news/article.cfm?c_id=1&objectid=11269705, http://www.nzherald.co.nz/business/news/article.cfm?c_id=3&objectid=11262222 ) . Queen Street in particular, much-maligned for many years as the home of tacky souvenir and $2 shops, is really stepping up. Later this year, we can expect a number of new retail openings. These include a number of new to NZ flagship stores, including Topshop Topman, Prada, Dior and Camper, all opening along and just off Queen Street.
Wouldn’t it be great if this was just the tip of the iceberg in invigorating the city centre’s retail scene? Historically, Aucklanders used to flock to the shops in town on late nights and weekends. Is this likely to start happening again? Would more global brands such as the middle market, fast fashion stores many New Zealanders shop at on international holidays help achieve this?