A bugbear of mine is moving billboard type advertising on the sides of buses and trains like the examples below.
It primarily annoys me due to the fact it impedes the view of those on services which can make it quite hard for passengers to see exactly where they are, especially at night. But it also goes the other way, being able to see into and through a bus or train is an important part in passengers being able to see the service is safe to board and use – although that also isn’t helped by bus windows often having an unnecessarily dark tint on them.
Now I realise that it’s a bit harder to do something about the bus advertising due to the way the buses are currently run in the city – although I hope it is something that AT can hopefully address as part of the contracts for the new network. What I’m more concerned about the advertising on the trains as that is something AT have within their control and further the ads aren’t for a private company but for AT themselves. I’m also concerned as the ads are targeted towards getting people to try using PT when the vast majority of people who will see them are people who are using trains anyway. The train advertising above is currently on 8 carriages across the train fleet and each one costs about $1,000.
So I asked Auckland Transport about the advertising on trains and in particular what will happen once we have an entire electric fleet. The answer gives me hope we they are moving towards a more customer centric view. Importantly they have said that the electric trains will be clean, in other words there will be no advertising allowed on them (other than the giant AT symbol on the middle carriage of course). That is a very pleasing to hear and hopefully means the trains will stay nice and clean
On the inside AT say that there will be some dedicated public information spots on the walls inside the trains for displaying information like timetable/service changes etc. but that they won’t be used for general marketing. In saying that they are looking at the idea of on-board digital marketing which would essentially be TV screens mounted to the roof of the carriages that would display ads however that is still only in early stages of investigation.
Overall I think this is the right approach to take. It keeps the electric trains looking good while based on what I’ve seen overseas small digital screens displaying ads are unobtrusive and can easily be ignored. I just hope that as part of AT’s focus to improve the customer experience they get tough with bus companies who want to wrap buses like has been done in the first image.