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HACKAKL – Blunder

This is one of the excellent efforts from the HACKAKL event on the weekend and is a new take on Auckland Transports EMU ads. I believe it may have also won a design award.

A dating application prototype for connecting Aucklanders with similar interests on public transport.

This is a ‘Video Hack’ of the Auckland transport promotional video for the new electric trains that were launched recently.

This video was made as part of the Hack-AKL weekend. It is made in the spirit of fun.

 

8 comments to HACKAKL – Blunder

  • Interesting use of the word hack. Reimagined would be a better term (hacking is to gain unauthorised access to a computer or network).

    • Dan

      Hacking means a lot of stuff: (from wiki)

      Hack (computer security) to break into computers and computer networks
      Hack (programming language), a programming language developed by Facebook
      Hack (computer science), an inelegant but effective solution to a computing problem
      Hack (programmer subculture), participation in a computer programmer subculture
      Hack (hobby), heavy modification of the software or hardware of one’s own computer system
      Life hack, productivity techniques used by programmers to solve everyday problems

    • Naturesong

      Hack originates from MIT and are practical jokes and pranks meant to prominently demonstrate technical aptitude and cleverness, or to commemorate popular culture and historical topics.

      They have a long history. There is a history of Hacking in New Zealand as well, but are normally referred to as capping stunts.

  • George D

    Kinda amusing, kinda strange. I’m not sure what problem they were solving. Very well done though.

    • Rob Mayo

      ‘Blunder’ is about opportunity creation George – to weave PT deeper into the everyday social fabric. The message is all about surprise and delight and its edginess is what makes it work as a comms piece.

  • TimR

    Cool. But please tell me there’s more stuff coming out of this event….

    • Rob Mayo

      The app that won the Supreme Award – My AT 2.0, will likely be taken up by AT in some form.

      • TimR

        I sincerely hope so. Today’s switchover from the MAXX journey planner and realtime boards is such a complete downgrade. Flashy new design, terrible functionality. Another public sector IT project which under delivers; bring on the open source solutions.

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