On Sunday Auckland Transport released the full 30 second version of their TV ad. I must say I think they’ve done a great job with these. In particular I love that they have highlighted the speed aspect by showing the train flying pass the slow moving motorway traffic.
If there is one problem with these ads though, is that I fear they’ll be too effective and people will in places like Papakura and West Auckland will expect the trains rolled out soon whereas that won’t happen until next year.
Over the last few years we’ve been hard on AT and their comms so with this combined with some of the video’s they have put together recently for the new network and the CRL it’s really pleasing to see AT starting to get their advertising right.