Auckland Transport has definitely been improving some of their communications (not all) Late last year they released a new City Rail Link video which finally addressed many of the issues we had with how they were explaining the project in the past
And they did a good job with with the video for the new bus network.
The one downside with these two videos is that they do require someone to sit down and watch a few minutes of video – something not everyone will do, especially those with little interest in transport. So perhaps Auckland Transport could to do something similar to what has been done in Singapore to explain their new transport master plan and make a few quick and catchy images that explain what they are aiming to do. Note: they are also good for highlighting the diversity of the population in Singapore.
Of course they won’t get through to everyone – like this guy.
With AT reviewing their Integrated Transport Programme and it potentially being quite different to the current one then perhaps they could do something like this help explain it.