Comments in recent posts got me thinking about an ingredient that really needs to be added to our PT system - fun. The idea is simple - if an activity is fun, more people are going to join in. What’s more, the great thing is that it doesn’t have to cost a lot either. Here are some examples that I’ve come across:
The stair piano – This idea sees stairs transformed into a piano that is activated by people walking on them. It has been tried in a few different places and the end result is more people choosing the stairs over the escalator.
The speed camera lottery – A simple idea used to slow traffic down. The money collected from speeding fines is distributed in a lottery to those drivers that obey the law. Perhaps in Auckland we could do this with some of the fines collected from the illegal use of bus lanes.
The ‘transfer accelerator’ – A slide to get down to the train station rather than using the stairs. How much fun would it be to build a giant slide down to the 40m deep Newton station?! Would beat taking the lift I say.
PT achievements/trophies/awards/badges – Those who use gaming consoles or services such as Foursquare will be familiar with this concept. The idea is simple - give people a virtual award for achieving a particular task, e.g. performing a certain action so many times. It might sound silly but many people will take extreme measures to obtain virtual awards. Using the Hop card data, AT could come up with a set of awards for using PT. I can already think of a whole host of ideas these awards could be given out for. If AT wanted to go a step further they could give out some actual awards too, for example a $5 credit for the first time you use PT for a whole week.
What are some ideas you have to make PT more fun?