I’ve been catching Inner Link buses this week – rather unusually for me but that’s how things are at the moment. Generally I have found them to be pretty fantastic: incredibly frequent, pretty fast (especially now that there’s no longer the enormous detour down into the city between K Road and Grafton Bridge) and quite consistent with their timing. The buses themselves are also really nice and flash – although like most of the new NZ Bus buses the aisle seems to be just a little too narrow for comfort.
But what’s really driven me crazy is this advertisement for Unitec, which plays an inane, kind of hip-hop piece of ‘music’, while showing bits of construction going on around Auckland. And the bus plays this over and over and over and over and over and over again. On my journey home this evening I counted 9 plays of this one advertisement – and that’s on a trip of little over 10 minutes in duration!
I don’t mind the silent advertisements on the bus screens. I like the information maps showing me where the bus is, the cameras showing what’s going on from different points of view. The little snippets from the Herald website. But please, noisy advertisements on a bus is like torture – there’s no escape, there’s no way of blocking it out and it’s just a really really horrible way to treat one’s customers.
Really there’s absolutely no need for bus advertisements with sound. It’s just plain rude and shows no respect for the passengers. You can do better Auckland Transport and NZ Bus.