I think it’s pretty obvious that a better job could be done to market public transport in Auckland. How many people are even aware that it only takes the Northern Express bus 22 minutes to get from Britomart to Constellation Drive off-peak, and 30 minutes during the evening peak? Or that it only takes trains on the Eastern Line 14 minutes to get from Glen Innes to Britomart , no matter what time of day it is?
The idea I had would be for ARTA to somehow get radio stations which give traffic updates on how congested the motorways are each morning and evening, to also mention how the trains are running and how the buses are running along the Rapid Transit Network. I guess occasionally there might be hold ups on the rail network, but a simple message saying “the Northern Motorway is congested from Greville Road to the Bridge, about a 45 minute drive, or 25 minutes on the Northern Express” would raise awareness of public transport at exactly the right time – when people are stuck in traffic.